Publications des chercheurs

4 resultats trouvés
Titre [ Type(Desc)] Année
Filtres: Auteur est Elodie Rivier  [Clear All Filters]
Communications avec actes
Rivier, E. et Jouny J., "Identifying the Effect of Organizational Factors on the Degree of Service Co-Creation with Bto- B Customers". 14th International Research Symposium on Service Excellence in Management. , 2015. QUIS 14 Shanghai (CHN)
Jouny, J. et Rivier E., "Understanding the determining factors of corporate commitment to a co-creation approach of B-to-B services". International Marketing Trends Congress. 01/2015, 2015
Rivier, E. et Jouny J., "When Co-creation becomes the Beating Heart of a Store: The case of “Le Petit Bazar”". ISPIM Innovation Summit - Kuala Lumpur. 7 décembre 2016, 2016