Publications des chercheurs
The effects of window displays on behavioral intentions: a comparison of causal theories. Dans MMA Annual Spring Conference(2019).
The influence of interactive window displays on expected shopping experience. International Journal of Retail & Distribution Management, 46 (9)(2018).
The influence of an interactive window display on anticipated shopping experience in an office of tourism. Dans TTRA Europe Chapter Conference(2017).
The Influence of store window displays on emotional responses and anticipated shopping experience. Dans MMA Spring Conference(2017).
A critical analysis of the shopping experience concept in brick-and-mortar retailing. Dans 45th EMAC annual conference: Marketing in the age of data(2016).