Publications des chercheurs
"The influence of interactive window displays on expected shopping experience".
International Journal of Retail & Distribution Management. 2018. Vol. 46 n°9 p. 802–819
"A critical analysis of the shopping experience concept in brick-and-mortar retailing".
45th EMAC annual conference: Marketing in the age of data. . [s.l] : [s.n] , 2016
"The effects of window displays on behavioral intentions: a comparison of causal theories".
MMA Annual Spring Conference. . [s.l] : [s.n] , 2019
"The influence of an interactive window display on anticipated shopping experience in an office of tourism".
TTRA Europe Chapter Conference. . [s.l] : [s.n] , 2017
"The Influence of store window displays on emotional responses and anticipated shopping experience".
MMA Spring Conference. mars. Chicago, IL, USA : [s.n] , 2017