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Titre Type [ Année(Desc)]
Filtres: Auteur est Daucé, Bruno  [Clear All Filters]
2016
Lecointre-Erickson, D., Daucé B. et Legohérel P., "A critical analysis of the shopping experience concept in brick-and-mortar retailing". 45th EMAC annual conference: Marketing in the age of data. . [s.l] : [s.n] , 2016
2018
Lecointre-Erickson, D., Daucé B. et Legohérel P., "The influence of interactive window displays on expected shopping experience". International Journal of Retail & Distribution Management. 2018. Vol. 46 n°9 p. 802–819