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Filtres: Auteur is Legohérel, Patrick  [Clear All Filters]
2018
Lecointre-Erickson, D., Daucé B. et Legohérel P. (2018).  The influence of interactive window displays on expected shopping experience. International Journal of Retail & Distribution Management, 46 (9)
2016
Lecointre-Erickson, D., Daucé B. et Legohérel P. (2016).  A critical analysis of the shopping experience concept in brick-and-mortar retailing. Dans 45th EMAC annual conference: Marketing in the age of data