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6 resultats trouvés
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Filtres: Auteur is Legohérel, Patrick  [Clear All Filters]
2021
Lecointre-Erickson, D., Adil S., Daucé B. et Legohérel P. (2021).  The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research. Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2021.2016895.
2019
Lecointre-Erickson, D., Daucé B. et Legohérel P. (2019).  The effects of window displays on behavioral intentions: a comparison of causal theories. Dans MMA Annual Spring Conference
2018
Lecointre-Erickson, D., Daucé B. et Legohérel P. (2018).  The influence of interactive window displays on expected shopping experience. International Journal of Retail & Distribution Management, 46 (9)
2017
Lecointre-Erickson, D., Daucé B. et Legohérel P. (2017).  The influence of an interactive window display on anticipated shopping experience in an office of tourism. Dans TTRA Europe Chapter Conference
Lecointre-Erickson, D., Daucé B. et Legohérel P. (2017).  The Influence of store window displays on emotional responses and anticipated shopping experience. Dans MMA Spring Conference
2016
Lecointre-Erickson, D., Daucé B. et Legohérel P. (2016).  A critical analysis of the shopping experience concept in brick-and-mortar retailing. Dans 45th EMAC annual conference: Marketing in the age of data