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Filtres: Auteur est Legohérel, Patrick  [Clear All Filters]
2019
Lecointre-Erickson, D., Daucé B. et Legohérel P., "The effects of window displays on behavioral intentions: a comparison of causal theories". MMA Annual Spring Conference. , 2019
2018
Lecointre-Erickson, D., Daucé B. et Legohérel P., "The influence of interactive window displays on expected shopping experience". International Journal of Retail & Distribution Management. 2018. Vol. 46 n°9 p. 802–819
2017
Lecointre-Erickson, D., Daucé B. et Legohérel P., "The influence of an interactive window display on anticipated shopping experience in an office of tourism". TTRA Europe Chapter Conference. , 2017
2016
Lecointre-Erickson, D., Daucé B. et Legohérel P., "A critical analysis of the shopping experience concept in brick-and-mortar retailing". 45th EMAC annual conference: Marketing in the age of data. , 2016