Publications des chercheurs

5 resultats trouvés
Titre Type [ Année(Asc)]
Filtres: Auteur is Safaa Adil  [Clear All Filters]
Adil, S. et Lecointre-Erickson D. (2021).  Does model body shape affect ad effectiveness?. Dans 20th International Marketing Trends Congress
Adil, S., Abdeltawab A. et Lecointre-Erickson D. (2021).  The Effectiveness of Model’s Body Size in Digital and Print Advertisements. International Journal of Marketing Studies, 13 (3) 10.5539/ijms.v13n3p1.
Lecointre-Erickson, D., Adil S., Daucé B. et Legohérel P. (2021).  The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research. Journal of Strategic Marketing,
Adil, S. et Lecointre-Erickson D. (2020).  Can you feel what I feel? Corporate branding, empathy, and responsibility in a time of COVID-19. Dans 8th ICCMI International Conference on Contemporary Marketing Issues