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Filtres: Auteur est Safaa Adil  [Clear All Filters]
2021
Adil, S. et Lecointre-Erickson D., "Does model body shape affect ad effectiveness?". 20th International Marketing Trends Congress. 14-16 janvier, Venise, Italie, 2021
2020
Adil, S. et Lecointre-Erickson D., "Can you feel what I feel? Corporate branding, empathy, and responsibility in a time of COVID-19". 8th ICCMI International Conference on Contemporary Marketing Issues. 11-13 septembre, 2020