Publications des chercheurs
Effects of face-versus-score use in reviews on consumer responses : An eye-tracking approach . Dans International Society of Marketing Conference(2022).
Does model body shape affect ad effectiveness?. Dans 20th International Marketing Trends Congress(2021).
The Effectiveness of Model’s Body Size in Digital and Print Advertisements. International Journal of Marketing Studies, 13 (3) 10.5539/ijms.v13n3p1.(2021).
The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research. Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2021.2016895.(2021).
Can you feel what I feel? Corporate branding, empathy, and responsibility in a time of COVID-19. Dans 8th ICCMI International Conference on Contemporary Marketing Issues(2020).