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Filtres: Auteur is Safaa Adil  [Clear All Filters]
2021
Adil, S. et Lecointre-Erickson D. (2021).  Does model body shape affect ad effectiveness?. Dans 20th International Marketing Trends Congress
Adil, S., Abdeltawab A. et Lecointre-Erickson D. (2021).  The Effectiveness of Model’s Body Size in Digital and Print Advertisements. International Journal of Marketing Studies, 13 (3) 10.5539/ijms.v13n3p1.
2020
Adil, S. et Lecointre-Erickson D. (2020).  Can you feel what I feel? Corporate branding, empathy, and responsibility in a time of COVID-19. Dans 8th ICCMI International Conference on Contemporary Marketing Issues