Publications des chercheurs
Does model body shape affect ad effectiveness?. Dans 20th International Marketing Trends Congress(2021).
The Effectiveness of Model’s Body Size in Digital and Print Advertisements. International Journal of Marketing Studies, 13 (3) 10.5539/ijms.v13n3p1.(2021).
Can you feel what I feel? Corporate branding, empathy, and responsibility in a time of COVID-19. Dans 8th ICCMI International Conference on Contemporary Marketing Issues(2020).