While management studies and CMS (Critical Management Studies) have been largely concerned with the issues of identity regulation for nearly thirty years, there is still a need to deepen our understanding of the dynamics between the three dimensions of this regulation (cognitive, emotional and physical). The case of professional male modeling allows us to question the effects of agility-management dimensions upon identities and the feeling of being authentic. Management practices encourage agents to be authentic in their work (rewards, division of labour, hierarchies, management, share of responsibility), through agility-managerial practices. From a Lacanian perspective, we examine the effects of such practices (role-playing workshops, post-bureaucratic programs, injunctions to lie etc.) unto identites.