The WAN-IFRA discourse: advice, application, and disqualification of organisational models in media
|Titre||The WAN-IFRA discourse: advice, application, and disqualification of organisational models in media|
|Type de publication||Article|
|Année de publication||2014|
|Titre de la revue||Brazilian Journalism Research|
|Auteur(s)||Langonné, J. et Prodhomme M.|
|Mots-clés||Convergence, Economic model, Information company, Organisational model|
Among the multiple exhortations made on the liberating - even saviour-type - role of the digital era over the past ten years in the field of journalism, one constant has remained: criticism of managerial models and dialectic of economic ones in the media which have defined the spheres of action, resulting in these discourses without ever sealing their fate. A fate that for several years now has been marked by a process in which journalists are being cast aside in favour of a managerial standpoint that broadly integrates 'convergence' as a tool of governance. This paper aims to question (as one of many mediations instituting convergence as a structuring model) WAN-IFRA's discursive and ideological materiality. This international organisation of newspapers and news publishers has set its sights on convincing the print media of the necessity to switching to multiformat; to convergence. This work investigates the stability and/or instability of the WAN-IFRA discourse, as well as its ability to absorb other discourses. Lastly, through a cloud of prescriptive discourse it will indicate those discourses enforced by some managers in the media business.