Green Marketing, Greenwashing, and Generation Z: Discovering how and why the younger generation reacts to companies’ ecological actions
| Titre | Green Marketing, Greenwashing, and Generation Z: Discovering how and why the younger generation reacts to companies’ ecological actions |
| Type de publication | Communications avec actes |
| Année de publication | 2021 |
| Langue | Anglais |
| Titre de la Conférence/colloque | 10th International Conference on Business & Economic Development (ICBED) |
| jour/mois du congrès, colloque | 10-12/06 |
| Auteur(s) | Brown, K., Moughayt B. et Lecointre-Erickson D. |
